On January 11, 2024, the world’s leading blood glucose monitoring system – Roche Diabetes Care GmbH, Radiant was officially inaugurated by the Honorable Chairman of Radiant Pharmaceuticals Limited, Md Nasser Shahrear Zahedee.
Representative of Roche Diabetes Care Asia Pacific, Mr. Sebastian Chen (Operations and Commercial Manager, Roche Diabetes Care Asia Pacific) participated in the event.
With ACCU-CHEK Radiant has introduced a new concept where a dedicated sales team will promote in Dhaka and distribution team colleagues will promote in other parts of Dhaka and the rest of Bangladesh. Radiant aims to introduce a unique marketing strategy that combines scientific promotion and consumer marketing methods